Free Book Online
Book Strategic Marketing Planning Workbook: from Value Prop Interactive


Strategic Marketing Planning Workbook: from Value Prop Interactive

4.2 (1451)

Log in to rate this item

    Available in PDF - DJVU Format | Strategic Marketing Planning Workbook: from Value Prop Interactive.pdf | Language: ENGLISH
    Jose Palomino (Author)

    Book details

The Strategic Marketing Planning Workbook is exactly what it sounds like. It gives you the knowledge and critical questions (and space for your answers) that you need to plan and carry out a powerful marketing strategy –: one that connects the real value you deliver to the needs and wants of your best customers.

The Value Prop Method is go-to-market process and methodology for products and services –: from “:big ticket”: sales typical of high-tech business services, to local and retail offerings designed for consumers –: developed from the input of nearly 100 businesses over the last ten years.

As a complement to the Accelerator™: Online Strategic Marketing Planning Platform* and live training**, this workbook shows you how to:

  • Go-to-market faster with a FlightPlan™:
  • Define and design your ideal customer
  • Influence and navigate your market
  • Competitor-proof your business
  • Create a killer ‘:I3’: Value Proposition
  • Get a handle on the right price
  • Master your message development and delivery
  • Define and refine your market entry strategy
  • Effectively execute your marketing program

* One year of access to Accelerator™: Online is included with the purchase of this workbook. To activate your account, forward your order confirmation to
** Visit us at to learn more about our live training options and other services.

4.3 (10485)
  • Pdf

*An electronic version of a printed book that can be read on a computer or handheld device designed specifically for this purpose.

Formats for this Ebook

Required Software Any PDF Reader, Apple Preview
Supported Devices Windows PC/PocketPC, Mac OS, Linux OS, Apple iPhone/iPod Touch.
# of Devices Unlimited
Flowing Text / Pages Pages
Printable? Yes

Book details

  • PDF | 226 pages
  • Jose Palomino (Author)
  • Cody Rock Press: 1 edition (20 May 2014)
  • English
  • 10
  • Business, Finance Law

Read online or download a free book: Strategic Marketing Planning Workbook: from Value Prop Interactive


Review Text

The message text*: